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French Declare Wine Ads "Too Sexy"
Posted by perle0 on 2005-02-10 00:05:48
(4940 views) 
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[News]
[France] |
Although wine consumption in France is dropping, causing some winemakers to destroy their best wines, they still enforce laws prohibiting ads that are "too sexy"--even ones that show actual winemakers holding their own wine. This is the photo they allowed, of winemaker Catherine Gachet.  |
The one rejected as too sexy featured the glass closer to Ms. Gachet's face, with a sultry look on that face. Even the more tame ad would have been forbidden if she were not an actual winemaker; no sexy models are allowed in French wine ads.
The idea behind the law is to cut down on France's alcohol-related deaths. Apparently many of these deaths are caused by overindulgence in the kind of fine sauternes dessert wine made by Ms. Gachet. |
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